To view the Booking Trends graph from the Marketing Manager Dashboard
Launch the Marketing Manager Dashboard for a specific campaign and then click the the Booking Trends tab:
The measurement criterion is the date that a patient books the appointment.
This graph displays the historical trend in the number of appointments booked from Direct and Indirect marketing.
The graph enables a practice to consider how the campaign progresses, at what point it picks up and at what point it tails off.
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Direct campaign patients Direct-marketing patients who are included on a campaign contact list. For example, Patients who at some point expressed an interest in Whitening, so have been listed as recipients of a Whitening special offer pamphlet. |
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Indirect campaign patients Indirect-marketing patients who are not included on a campaign contact list. For example, Patients who don't seem likely candidates for the Whitening special offer campaign, so have not been included on the special offer list. |