Direct Appointments

Direct-marketing patients who are included on a campaign contact list.

For example, Patients who at some point expressed an interest in Whitening, so have been listed as recipients of a Whitening special offer pamphlet.

Indirect Appointments

Indirect-marketing patients who are not included on a campaign contact list.

For example, Patients who don't seem likely candidates for the Whitening special offer campaign, so have not been included on the special offer list.

Unmatched Calls

Not matched to a registered patient. When a patient phones in from a phone number that is not recorded in a patient file, EXACT cannot match the call to a patient.

When multiple registered patients phone in on a single phone number (for example, family members using a single phone), the software records the calls simply as Contacts rather than as calls from those specific patients.

Matched Calls

Matched to a registered patient. When a patient phones in from a phone number that is recorded in a patient file, EXACT matches the call as being from that patient.